About Us | Sugar Bake

2018 Founded in Austin, TX

Who We Are

Baked in Austin, Shared Everywhere

Sugar Bake started as a small personal baking blog in 2018, when founder Lily Chen decided there was a gap between beautiful dessert photos and recipes that actually worked at home.

Fed up with recipes that looked gorgeous online but failed in real kitchens, Lily committed to testing every single recipe a minimum of three times before sharing — using only standard American measurements, everyday ingredients, and clear instructions anyone could follow.

What started as a personal project has grown into a community of over 50,000 home bakers across the United States who trust Sugar Bake for their holiday baking, birthday cakes, and everything sweet in between.

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What Drives Us

Our Core Values

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Tested to Perfection

We bake every recipe at least three times, adjusting until it's foolproof. If we wouldn't serve it to guests, it doesn't get published.

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Real Ingredients

No obscure imports or specialty stores needed. Everything on our site is available at your local American grocery store.

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Community First

Our readers are our inspiration. Every recipe improvement, FAQ, and tip comes directly from the feedback of our amazing baker community.

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US Standards Always

Cups, tablespoons, teaspoons, and Fahrenheit. Always. Because you shouldn't need a conversion chart to bake a birthday cake.

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Inclusive Baking

Whether you're 10 years old or 80, whether this is your first cake or your hundredth, our recipes are written so you can succeed.

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Always Free

Every recipe on Sugar Bake is completely free, forever. Good baking knowledge should be accessible to everyone.

The People Behind the Oven

Meet Our Team

A small, passionate group of bakers, writers, and photographers based in Austin, TX.

Lily Chen

Founder & Head Baker

Pastry school graduate and self-taught home baker who believes every kitchen can produce bakery-quality desserts. Started Sugar Bake after too many recipe failures.

Marcus Rivera

Recipe Developer

Former sous chef turned recipe developer. Specializes in chocolate desserts and anything involving caramel. Has tested over 400 brownie variations.

Sophie Park

Food Photographer

Food stylist and photographer who makes every dessert look as beautiful as it tastes. Based in Austin with a studio full of props and a very sweet tooth.

How We Got Here

Our Journey

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2018

Sugar Bake is Born

Lily launches a personal blog in her Austin apartment, posting 3 recipes per week. The first viral hit: a one-bowl chocolate cake with 50,000 views.

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2020

Community Grows to 10K

During the pandemic baking boom, Sugar Bake becomes a go-to resource for first-time home bakers, growing to 10,000 monthly readers.

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2022

The Team Expands

Marcus and Sophie join the team. The site is relaunched with professional photography and a full recipe testing protocol.

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2024

50,000 Bakers & Growing

Sugar Bake reaches 50,000 active community members and is named one of the top 10 dessert recipe sites in the US by Food Network Magazine.

About Sugar Bake